This Evidence Check forms a background document for the NSW Government public awareness strategy to reinforce the Government’s message that cannabis use is not supported. The goal of the program is to highlight the associated harms and the range of support services available to people who wish to stop using cannabis as well as to reinforce the prevention strategies for cannabis use.
This Evidence Check on public awareness strategy and awareness campaign aims to address how to use appropriate communication channels to:
- raise public awareness of the health risks and legal consequences associated with cannabis use; &
- to influence individuals’ behaviour and prevent and reduce cannabis use.
A narrative literature review.
This review supports the development of evidence-based policy on cannabis messaging for government public awareness strategies.