This seminar will report the results of studies examining the alcohol advertising landscape and strategies for harm-reduction messaging.
The webinar will focus on the strategies used by alcohol marketers to promote their products, impending trends in alcohol distribution, effective approaches for messaging about alcohol-related harms, and public support for a range of alcohol control policies.
About the speaker
Professor Simone Pettigrew is Program Director, Health Promotion and Behavior Change at The George Institute for Global Health. Simone's research focus is in the areas of behavioural psychology and health promotion. Her work investigates methods of encouraging individuals to make behavioural changes to improve their health and generating the evidence needed by policy makers to make environments conducive to healthy decisions. She has been researching the factors associated with alcohol consumption for almost 25 years, with a particular focus on the socio-cultural factors influencing individuals’ decisions to drink. To date she has published more than 70 peer-reviewed articles on social norms relating to alcohol, alcohol marketing, and alcohol policy recommendations. Other areas of interest include smoking, vaping, nutrition, and physical activity.